Investing With Impact

SAM has cultivated a strategy for Sharjah's future, integrating the development and fulfillment of targets,

IIn a rapidly evolving, complex, dynamic, and mercurial market, Sharjah Asset Management is ready to seize opportunities and create avenues that will benefit the UAE and the Emirate of Sharjah.

SAM has drafted long-term investment plans that are backed by our performance, an experienced and professional team, a sound strategy, capable leadership steered by the determination to create sustainable economic growth and innovation.

SAM has developed unique retail concepts such as Souq Al Jubail, Souq Al Haraj, and Al Saja’a Industrial Oasis that provide facilities to consumers, opportunities for traders, and the right environment for progress.


Investment Objectives

Create a portfolio that is diverse ranging from banking, aviation, retail, industrials, commerce, master-planned communities, real estate, technology, oil and gas, telecoms, to logistics. SAM continues to actively seek opportunities for further business involvement outside the Emirate and to benefit our diversification while also attracting investment to the Emirate.

The core objective is to create wealth by investing in the emerging sectors.
Real estate development is one of the key segments SAM has set its focus on with projects like Souq Al Haraj - the region’s primary car shopping destination; Souq Al Jubail - the largest of its kind in UAE, presenting a unique food retail experience; Al Saja’a Industrial Oasis - a large-scale industrial complex, and continuing to explore further investment opportunities.

Design policies and environments that put the customer first. Offering a premium customer experience across its assets is imperative.

Explore long-term sustainable business lines, continue strategic tie-ups with the Government, and initiate work on smart-enabled services.

Invest heavily in efficient and effective operations and processes; align the organization, process, and people with the vision and strategy of the Emirate; and developed a qualified workforce.

Create a portfolio that is diverse ranging from banking, aviation, retail, industrials, commerce, master-planned communities, real estate, technology, oil and gas, telecoms, to logistics. SAM continues to actively seek opportunities for further business involvement outside the Emirate and to benefit our diversification while also attracting investment to the Emirate.

The core objective is to create wealth by investing in the emerging sectors.
Real estate development is one of the key segments SAM has set its focus on with projects like Souq Al Haraj - the region’s primary car shopping destination; Souq Al Jubail - the largest of its kind in UAE, presenting a unique food retail experience; Al Saja’a Industrial Oasis - a large-scale industrial complex, and continuing to explore further investment opportunities.

Design policies and environments that put the customer first. Offering a premium customer experience across its assets is imperative.

Explore long-term sustainable business lines, continue strategic tie-ups with the Government, and initiate work on smart-enabled services.

Invest heavily in efficient and effective operations and processes; align the organization, process, and people with the vision and strategy of the Emirate; and developed a qualified workforce.

Investment Approach

SAM’s long-term investment strategy is to achieve superior returns through diversification and portfolio construction that carefully considers the way various assets respond to possible market and economic conditions. By optimizing the investment of funds across asset types, geographical regions, industries, and companies, SAM’s portfolio continues to be more resilient and robust.

SAM’s strategy of diversification also aims to reduce concentration risk – if a single asset class is not performing well, its performance will be offset by other asset classes which are doing better at that time.

This is likely as asset returns do not move completely in tandem. Having a strategically diversified asset mix puts SAM in an enviable position to benefit from changing market cycles.

SAM’s investment strategy is to build a sizeable diversified income-generating investment portfolio that is strategically spread across a number of targeted geographies: US, Europe, and Asia Pacific. SAM invests in multiple asset classes according to an allocation plan that envisions a portfolio that will seek to optimize expected return versus expected risk over a long-term investment horizon.

Sectoral Diversification

Asset Class Breakdown


International Presence

  • Europe
  • North America
  • Asia Pacific
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